Cheatsheets
Brand-Control Spectrum
Cheatsheets reference: Brand-Control Spectrum.
Status: Draft reusable worksheet.
Choose A Position
Open Participation
We actively invite remixing, reinterpretation, and customer creativity.
Useful supports:
- participation guidelines
- attribution expectations
- community hashtags
- distinction between official and fan-created content
Managed Participation
We welcome some creativity but protect specific brand elements.
Possible boundaries:
- logo use
- spokesperson likeness
- product claims
- partnerships
- pricing
- safety information
- commercial reuse
Tightly Controlled Identity
Incorrect representation could create meaningful harm.
Possible reasons:
- trust obligations
- safety obligations
- professional duties
- children or vulnerable communities
- regulated services
- financial, legal, healthcare-adjacent, or public-agency context
Our Current Position
Selected position:
Reason:
What participation do we invite?
What uses need permission?
What uses are off-limits?
Next review date:
Source: learning-library/cheatsheets/brand-images/brand-control-spectrum.md