Commentary / July 11, 2026
The Seeds We Leave Behind
The World Cup leaves behind more than scores and souvenirs. It plants stories of curiosity, hospitality, and strangers saying, ‘Come join us.’
Long after the final whistle, the stories keep traveling.
Over the past few weeks, I have watched hundreds of World Cup videos. Not the goals or the standings. I have watched the people and their stories.
Chicago is not one of this year’s host cities, so I have experienced this tournament the same way millions of others have: through the stories people chose to share on social media.
Somewhere along the way, I realized I was now wonder-scrolling, not doomscrolling. Instead of outrage, my feed filled with songs, hugs, impromptu parades, strangers sharing meals, families teaching each other traditions, and supporters discovering that laughter requires very little translation.
For a few weeks, curiosity became contagious.
This World Cup stretches across three countries in North America. Visitors are not just flying into one city and flying home. They are driving across states and provinces, discovering neighborhoods, diners, music festivals, national parks, roadside attractions, farmers markets, and little slices of the continent that most tourists never see.
And while they are discovering us, we are discovering them.
Every visitor leaves something behind beyond the money they spend and the photographs they take. They are leaving their stories and giving their hosts new stories. Stories have an unusual property. They linger and travel long after the people who created them have gone home.
The Viking rowing chants that spread through the streets. Traffic cones somehow becoming temporary works of street art. Kilts appearing in places where no one thought twice about them. Japanese supporters quietly cleaning stadium sections before leaving, simply because that is what they do.
Somewhere in Boston, after years of planning for the biggest sporting event in the world, someone had to say the words: “We’ve run out of beer.” Scottish supporters had drunk some Boston bars dry, forcing emergency deliveries. There is something wonderfully human about that. Not because someone failed to prepare. Because more people showed up to celebrate than anyone imagined possible.
Along the way, I started wondering about all the little cultural souvenirs being exchanged.
Things Our Guests Left Behind
- New songs echoing through neighborhoods that had never heard them before.
- Scarves that became keepsakes instead of souvenirs.
- Viking rowing… and one Norwegian reminding everyone that Vikings mostly sailed.
- Traffic cones briefly promoted to public art.
- Kilts proving they belong almost anywhere.
- Stadiums and streets left cleaner than many expected.
- Friendships that no one planned.
- Curiosity about places that used to be only names on a map.
- Proof that joy spreads remarkably well.
- Stories that will be retold long after the tournament ends.
Things They May Be Taking Home
- The discovery that North America is much larger than it looks on a map.
- A healthy respect for American air conditioning.
- A favorite local diner that will never appear in a travel guide.
- At least one photo inside a Buc-ee’s that nobody back home will believe.
- Ranch dressing… perhaps packed in ways airport security never anticipated.
- A blues club, jazz festival, county fair, Renaissance fair, or neighborhood celebration they never expected to stumble into.
- New friends scattered across three countries.
- The realization that America is a continent of many countries, states, provinces, and cultures, not one place with one passport.
- A story that begins, “You’ll never believe what happened…”
- The memory of strangers saying, “Come join us.”
Those are the stories that stay with us. We will tell our children and our friends for years, perhaps generations to come. And increasingly, they become part of the digital record that future generations, and future AI systems, will inherit.
That thought has stayed with me.
Our digital archives already contain plenty of conflict, outrage, and disagreement. They should. Those are real parts of history. But they are not the whole story. If we only preserve our loudest moments, we leave behind an incomplete picture of who we were.
These quieter moments deserve preservation as well. The shared meal. The unexpected kindness. The stranger who taught us a song. The volunteer who helped someone find the right train. The child waving two different flags.
An Invitation
Today, the world is asking us for more than our opinions and arguments. The world is asking for our stories.
Let’s tell the honest ones. Let’s tell the difficult ones. But let’s also remember to tell the stories of curiosity, hospitality, celebration, and shared humanity.
Those stories are seeds. We may never see most of them bloom. But a few will, perhaps in places we never expected.
Every forest begins the same way. Someone decides that a seed is worth planting.
I hope we leave behind more stories of wonder. I think future generations deserve to know that this was part of humanity too.